A celebration of men applying their skills inside the home – this is the reality depicted in a new campaign raising awareness of the gender pay gap in Europe.
Today, progressive organisations PES Women and ZIJkant present their 2022 Unequal Pay Day campaign, produced by creative agency Motierbrigade and production company CZAR. The clip was directed by Jeroen Mol.
From childcare to household chores, the campaign video – released one week ahead of European Unequal Pay Day (15 November) – addresses men directly, asking them to “apply your skills to the household and close the gender pay gap”.
Find out more on the campaign website.
PES Women President Zita Gurmai said:
“This year we are asking men to apply their skills in the home. If you can turn a steering wheel, then you can clean a toilet. If you can operate a sander, then you can master an iron. These are transferable skills.
“Through this campaign we want to draw attention to the extra household and care work done by women. This is one of the biggest factors behind the gender pay gap. If these tasks were split more evenly, women and men would be much more equal in the labour market.”
The gender pay gap stands at 13% in the EU, with stark differences between member states. In Luxembourg the gap is just 0.7%, but in Latvia it is 22.5%. Find out more.
That is why PES Women and ZIJkant join forces every year to raise awareness and mark European Unequal Pay Day, the day in which symbolically, at EU level, women cease to be remunerated for their work until the end of the year.
While equal pay for equal work has been part of the European Treaties since 1957, European women still earn 13% less on average than men for the same work. This equals almost two months’ salary.
Unpaid work remains a key factor behind the gender pay gap. On average, women in dedicate significantly more time to important unpaid tasks, such as household work and caring for children or relatives. Working men spend on average 9 hours per week on unpaid care and household activities, while working women spend 22 hours – that’s almost 4 hours more every day.
This inequality has long-term implications for the labour market, as women can feel pressure to reduce their professional commitments to meet caring and household responsibilities. More than 1 in 3 women reduce their paid hours to part-time, while only 1 in 10 men do the same. Women are also more likely to take breaks from the labour market. These career interruptions not only influence hourly pay, but also impact future earnings and pensions.
